Equality and Diversity
DesiProp is committed to fostering a platform that promotes fairness and equal opportunity for all users. To ensure a welcoming environment for everyone, we require all advertisers to comply with the following Equality and Diversity terms when posting ads:
Fair and Inclusive Language:
Avoid discriminatory language: Refrain from terminology that excludes people based on race, ethnicity, religion, sexual orientation, gender identity, disability, or familial status.
Focus on property features: Highlight the features and amenities of the property itself, not the demographics you expect as potential residents.
Use inclusive language: Employ terms like “family-friendly” or “welcoming community” instead of excluding specific groups.
Equal Access:
IT IS UNLAWFUL UNDER FEDERAL AND OR STATE LAW TO DISCRIMINATE ON THE BASIS OF RACE, CREED, COLOR, NATIONAL ORIGIN, ANCESTRY, SEX, GENDER IDENTITY OR EXPRESSION, SEXUAL ORIENTATION, CIVIL UNION STATUS, MARITAL STATUS, AGE, LAWFUL SOURCE OF INCOME, FAMILIAL STATUS, LEARNING DISABILITY, PHYSICAL OR MENTAL DISABILITY, STATUS AS A VETERAN, STATUS AS A VICTIM OF DOMESTIC VIOLENCE OR ERASED CRIMINAL HISTORY INFORMATION
Comply with Fair Housing Laws: Ensure all listings adhere to fair housing laws in your area, prohibiting discrimination based on protected classes.
Accessibility considerations: If possible, mention accessibility features like ramps or wider doorways in your listings to be inclusive for individuals with disabilities.
Open communication: Be open and welcoming to inquiries from all potential buyers or renters, regardless of their background.
Promoting Cultural Understanding:
Highlight culturally-relevant features: Showcase features like spacious kitchens or dedicated prayer spaces if applicable, without excluding those who may not share that culture.
Avoid stereotypes: Don’t rely on cultural stereotypes to attract potential buyers or renters. Focus on the positive aspects of the property itself.
Celebrate diversity: Consider including visuals that showcase a diverse range of people enjoying the property or living in the neighborhood (with their consent, of course).
Consequences of Non-Compliance:
DesiProp reserves the right to remove or edit listings that violate our Equality and Diversity terms. We encourage all users to report any listings they feel are discriminatory or offensive.
By following these guidelines, advertisers can contribute to a fair and inclusive real estate experience for everyone on DesiProp.
Additional Resources:
DesiProp users can find more information about fair housing laws and resources on our website.
We encourage advertisers to seek guidance on culturally competent advertising practices.
We appreciate your cooperation in creating a welcoming and inclusive platform for all!